Catch the pull before it happens.

Trichotillomania is subconscious. Nudge detects when your hands wander to your brows and sends a gentle vibration to bring you back to the present.

Experience a Nudge
Hover near the eyebrows

You are not alone.

Trichotillomania and BFRBs are deeply misunderstood, but highly treatable with the right tools.

1 in 20

People Struggle

Millions of people silently deal with Body-Focused Repetitive Behaviors (BFRBs) like hair pulling or skin picking.

70%

Subconscious Trance

The vast majority of pulling episodes happen automatically while working, reading, or watching TV—completely outside of conscious awareness.

#1

Gold Standard Treatment

Habit Reversal Training (HRT) is the most effective therapy. Nudge acts as a digital HRT tool, building awareness before the pull happens.

The Psychology of the Pull

Not a lack of willpower.
A neurological loop.

Hair pulling is deeply ingrained in the nervous system. Nudge uses Habit Reversal Training (HRT) to intercept the subconscious trance before the pull even happens.

1. The Trigger

You feel bored, stressed, or deeply focused. A subconscious craving for regulation begins.

2. The Trance

Your hand wanders without your permission. It happens completely automatically.

3. The Pull

You pull the hair. It brings a fleeting moment of relief, quickly followed by guilt.

4. The Intercept

Nudge catches the movement. A gentle tap brings your mind back online before the pull happens.

Satisfy the Urge Safely

When the urge strikes, tactile feedback helps soothe the nervous system. Try a redirect mission below.

Pop 9 bubbles to calm the mind.
100% PRIVATE & LOCAL

Powered by your Mac's webcam.
Secured by Apple Silicon.

Nudge uses incredibly fast, on-device Vision AI to monitor your hand movements in real-time. No wearables, no wristbands—just the Mac you're already working on.

  • No video is ever recorded

    The camera feed is analyzed entirely in your Mac's memory and instantly discarded. Nothing is saved to your hard drive.

  • No cloud connection required

    Everything runs natively on your device. Nudge works perfectly even when you're completely offline.

  • Battery efficient

    Optimized directly for Apple's Neural Engine. Leave it running all day in the background without draining your battery.